Do Small Protests Work?
TLDR: The available evidence is weak. It looks like small protests may be effective at garnering support among the general public. Policy-makers appear to be more sensitive to protest size, and it’s not clear whether small protests have a positive or negative effect on their perception.
Previously, I reviewed evidence from natural experiments and concluded that protests work (credence: 90%).
My biggest outstanding concern is that all the protests I reviewed were nationwide, whereas the causes I care most about (AI safety, animal welfare) can only put together small protests. Based on the evidence, I’m pretty confident that large protests work. But what about small ones?
I can see arguments in both directions.
On the one hand, people are scope insensitive. I’m pretty sure that a 20,000-person protest is much less than twice as impactful as a 10,000-person protest. And this principle may extend down to protests that only include 10–20 people.
On the other hand, a large protest and a small protest may send different messages. People might see a small protest and think, “Why aren’t there more people here? This cause must not be very important.” So even if large protests work, it’s conceivable that small protests could backfire.
What does the scientific literature say about which of those ideas is correct?
Continue reading